For the logotype, I’d just simply spell out the name in straight-forward type and let it go at that. However, it all falls apart when you try to incorporate the mark/logo into the wordmark, which looks clumsy and cluttered. Of course, this needs to be carried through to the rest of the branding - especially packaging and promotions - or it will risk looking the opposite of high-end. Now, if the jewelry is of the ornate, opulent, over-the-top sort, your logo doesn’t work, but if you’re aiming for a svelte, understated, high-end, contemporary elegance, I think the look works great. I think with a few minor adjustments, your proposed logo looks very appropriate for high-end jewelry. I have a contrary viewpoint to some of the other comments. In comparison to automobiles, the company could be comparable to Tesla, not Bugatti or Lamborghini. They are focused on quality and unique designs, so I thought that’s how the brand should be presented. So, I said I was aiming for a high-end luxury feel, because that is the type of product the company makes. I don’t think the average 20-30 year old would make that connection unless they are really interested in history. What do you all think? Do you all think I should try to keep some continuity in the wordmark and logo? If you do think I should separate the logo and the wordmark, do you have any font It’s interesting that you associated the mark to hobo hieroglyphs. The letterspacing and centering the lines can be adjusted, but the “b” is still lower case, so if I can’t reconcile that or accept it I may have to scrap the idea of using the logo in the wordmark.
The lower case “b” in beautiful and the upper case “P” in Petra actually bother me. I feel the same way as you all about it because it doesn’t look like other luxury brand’s logos. I decided on the Century Gothic font because it is very circular like the mark.Īs far as it feeling high-end or luxurious, that seems to be an interpretation based on past experiences. I considered doing the same for the wordmark and using the circles and lines (centered) for the logo. In my research, I found that a lot of jewelry companies use a serif font in all caps (or scrip). I also wanted the wordmark to be more distinct and recognizable from all the other brands that “clutter” the industry. I gravitate toward symmetry and simplicity, so I thought it was an idea worth developing. I liked the idea of an abstract logo that had a broader meaning than just circles and lines.
I will take your suggestion and create a mood board with other luxury brands logos to I came up with the circle and line mark as I was doodling and drawing different ideas. That was a conflict I was trying to I agree with you on the letterspacing, and I tweaked it a little, but I still don’t think it’s 100%.
I was trying to stay away from a distinct “b” and “p” in the logo, but I do want the wordmark to be legible. I am more in favor of them being centered because it seems more balanced, yet also more you are right, it says, “beautiful petra”. I totally agree with you on it being too subtle. I wanted to, but I thought they would be indistinguishable as letters in the logo. Also, the letter spacing was off, and I intended to work on that Yes, I intentionally did not center the lines and circles. As I mentioned, it did bother me that the lines and circles were not centered. You all confirmed all the things I don’t like about the design. This is a first draft, so I’m open to all your criticism! Before I explain my thought process behind this design, I really would like to know your first impressions. This is not a well known brand, and I understand that people may not have a past reference when they see the logo or wordmark. I didn’t want to do anything cliche like a diamond shape or crown etc., and I didn’t want to go with clear initials for a logo. That is why I value and appreciate all of your feedback for this project.
A MAN WHO WOULD LETTERSPACE LOWERCASE WOULD STEAL SHEEP PROFESSIONAL
I am not a professional designer, but I do a lot of research, and design is something I care deeply about. Right now the main focus of the company is bridal jewelry, so the audience are in their 20’s and 30’s, both male and female, all over the world, who want to get married or buy jewelry for a special purpose. These will be used on a website, in print, and on product packaging. I would like some feedback for a branding wordmark and logo that I have been working on for a jewelry company.
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